Modern Research Methodologies
- Predictive Analytics: Use AI to forecast market trends and consumer behavior
- Social Listening Tools: Monitor real-time sentiment and emerging needs
- Digital Ethnography: Understand customer journeys in digital environments
- Competitive Intelligence Platforms: Track competitor strategies and performance
Market Sizing with Current Data
- Total Addressable Market (TAM): Include digital transformation opportunities
- Serviceable Addressable Market (SAM): Factor in remote/hybrid accessibility
- Serviceable Obtainable Market (SOM): Account for AI-enhanced efficiency gains
- Market Growth Projections: Incorporate technology adoption curves