The Power of Specificity:
Weak: "This will improve our performance significantly"
Strong: "This will increase conversion rates from 2.3% to 3.1%, generating an additional $150K in monthly revenue"
Strategic Use of White Space:
- Break up dense paragraphs
- Use bullet points for key information
- Create visual hierarchy with headers
- Make it scannable in 30 seconds
The "So What?" Test:
After every statement, ask "So what?" If you can't answer with a clear business impact, remove or revise the statement.
Emotional Intelligence in Writing:
- Acknowledge the reader's perspective
- Address potential concerns proactively
- Use inclusive language ("we" vs. "you")
- Show appreciation for their time and consideration