Executives receive 120+ emails per day and make hundreds of decisions. Your writing must cut through the noise, capture attention instantly, and make it easy for busy leaders to say "yes" to your requests.
The Executive Mindset:
- Time is their most valuable resource
- They think in terms of impact and outcomes
- They need to make quick, confident decisions
- They value clarity, brevity, and actionable insights
Common Writing Mistakes That Kill Careers:
- Burying the Lead: Important information hidden in paragraphs 3-4
- Lack of Clear Ask: Reader unsure what action you want them to take
- Too Much Detail: Overwhelming executives with unnecessary information
- Weak Subject Lines: Emails that get ignored or deleted
- No Business Case: Failing to connect requests to business value