How the Brain Processes Communication:
System 1 Thinking (Fast, Automatic):
- First impressions form in 7 seconds
- Emotional responses happen before logical processing
- Visual and vocal cues carry 93% of communication impact
- Stories and analogies bypass analytical resistance
System 2 Thinking (Slow, Deliberate):
- Logical analysis of arguments and evidence
- Comparison of options and consequences
- Long-term decision making
- Critical evaluation of proposals
Practical Applications:
- Lead with emotional connection, support with logic
- Use stories to make complex ideas memorable
- Pay attention to your vocal tone and body language
- Structure information to reduce cognitive load