Case Study 1: The Tacoma Narrows Bridge
- Problem: Bridge collapse due to wind-induced oscillations
- Initial Approach: Focus on structural strength
- Root Cause: Aerodynamic instability
- Solution: Redesign considering fluid dynamics
- Lessons: Importance of interdisciplinary thinking, testing assumptions
Case Study 2: Netflix's Business Model Evolution
- Problem: Declining DVD market, competition from streaming
- Approach: Systematic analysis of customer behavior and technology trends
- Solution: Pivot to streaming and original content
- Lessons: Anticipating change, willingness to cannibalize existing business
Case Study 3: The Apollo 13 Mission
- Problem: Oxygen tank explosion threatening crew survival
- Constraints: Limited resources, time pressure, remote location
- Approach: Creative use of available materials, systematic testing
- Solution: CO2 scrubber adaptation using available supplies
- Lessons: Resource constraints can drive innovation, importance of teamwork