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Step-by-Step Guide: How to Identify Trending and Niche Topics for Content Creation

Step 1: Set Up Your Trend Monitoring Dashboard

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Goal: Create a centralized system that automatically monitors multiple sources for emerging topics and trends

  1. Set up Google Trends monitoring:

    • Go to Google Trends and create a Google account if needed google trends
    • Click "Explore" and enter 3-5 broad topics related to your niche trends explorer
    • Click "Compare" to add additional terms
    • Set the time range to "Past 12 months" to see recent patterns 12-month view
    • Expected result: You'll see trend lines showing search interest over time
  2. Create a Feedly content aggregation dashboard:

    • Sign up for a free Feedly account feedly signup
    • Click "Add Content" and search for 10-15 industry blogs and news sites discover sources
    • Create separate categories like "Industry News," "Competitor Content," and "Trending Topics"
    • Add RSS feeds from relevant publications in your niche
    • Expected result: A personalized feed showing the latest articles from your chosen sources
  3. Set up Reddit monitoring:

    • Create a Reddit account and identify 5-10 relevant subreddits in your niche reddit signup
    • Subscribe to these subreddits and bookmark them
    • Sort posts by "Hot" and "Rising" to see trending discussions
    • Use Reddit's search function with keywords like "help," "how to," and "struggling with" reddit search
    • Expected result: A list of active communities discussing problems in your area
  4. Configure social media trend tracking:

    • Follow 20-30 industry leaders and influencers on Twitter/X
    • Create Twitter Lists for different topic categories twitter lists
    • Monitor trending hashtags in your niche daily
    • Set up Google Alerts for key industry terms google alerts
    • Expected result: Real-time notifications about trending topics and discussions
  5. Create your monitoring spreadsheet:

    • Open Google Sheets or Excel and create columns: "Date," "Source," "Topic," "Trend Score," "Competition Level," "Notes" google sheets
    • Set up tabs for different trend sources (Google Trends, Reddit, Social Media, etc.)
    • Create a "Priority Topics" tab for high-potential discoveries
    • Expected result: A organized system for tracking and evaluating discovered topics

If Google Trends shows "Not enough data": Try broader keywords or extend the time range to 5 years
If Feedly feeds aren't updating: Check that the RSS URLs are correct and the sites are still active
If Reddit communities seem inactive: Look for larger, more general subreddits in your niche area

You'll know you're done when: You have a functioning multi-source monitoring system that updates automatically

  • Google Trends is bookmarked with your key search terms saved
  • Feedly shows fresh content from at least 10 industry sources
  • You're subscribed to 5+ relevant Reddit communities
  • Your spreadsheet is set up with proper columns and tabs
  • You're receiving daily notifications from at least 3 different sources

Ready for next step? Your dashboard is now collecting trend data - time to learn how to analyze search patterns for topic opportunities.

Part of the Step-by-Step Guide: How to Identify Trending and Niche Topics for Content Creation curriculum

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