Step 2: Build Content Creation Capabilities

Goal: Master the essential tools and skills needed to create professional graphics, videos, and written content that employers expect

1. Set Up Design Tools: Install and learn the primary content creation software

   • Sign up for Canva Pro free trial (30 days free)
   • Download Adobe Creative Cloud (student discount available) or use free alternatives
   • Install CapCut or DaVinci Resolve for video editing
   • Expected result: You have access to professional design and video editing tools

2. Master Graphic Design Basics: Complete 10 hours of design practice

   • Create 5 Instagram post designs using Canva templates
   • Design 3 Facebook cover photos with brand consistency
   • Make 5 LinkedIn carousel posts with professional themes
   • Practice color theory and typography principles
   • Expected result: Portfolio of 13+ graphics demonstrating design skills

3. Develop Video Editing Skills: Create 10 short-form videos

   • Edit 5 Instagram Reels (15-30 seconds each)
   • Create 3 TikTok videos with trending effects
   • Make 2 Facebook video posts (1-2 minutes each)
   • Learn basic transitions, text overlays, and audio syncing
   • Expected result: 10 completed videos showing editing proficiency

4. Strengthen Copywriting Skills: Write content for different platforms

   • Write 10 Instagram captions with strong hooks
   • Create 5 LinkedIn posts with professional tone
   • Draft 3 Facebook community posts that encourage engagement
   • Practice hashtag research and strategic placement
   • Expected result: 18+ pieces of platform-specific copy demonstrating writing skills

If Canva Pro trial expires: Switch to free version or use free alternatives like Figma or GIMP
If videos export slowly: Lower the resolution to 1080p and use standard compression settings
If design looks unprofessional: Study successful brand designs on Behance and copy their layout principles

You'll know you're done when: You can quickly create professional content across all major formats

• You can design an Instagram post from scratch in under 15 minutes
• You can edit and export a 30-second video with text and music in under 30 minutes
• You have 18+ pieces of written content demonstrating different platform voices
• Your content portfolio shows consistent branding and professional quality
• You understand basic design principles (color, typography, spacing, hierarchy)

Ready for next step? You now have the content creation skills employers want - time to learn how to measure and optimize your results.