Goal: Transform trend insights into concrete business initiatives with clear next steps, timelines, and success metrics
Define your MVP (Minimum Viable Product) for each top trend: Start with the smallest testable version
- Choose your #1 ranked trend from Step 4
- Write a one-sentence description of the simplest product/service you could launch in this space
- List the core features needed for a basic version (limit to 3-5 features maximum)
- Set a target launch date 90 days from today for your MVP
- Expected result: You have a clear, focused product concept that can be built and tested quickly
Create your resource allocation plan: Map out exactly what you need to execute
- Budget breakdown: Allocate your available capital across development (40%), marketing (30%), operations (20%), contingency (10%)
- Team requirements: List specific roles needed (e.g., "1 developer for 3 months", "freelance designer for 2 weeks")
- Technology stack: Choose tools and platforms you'll use (keep it simple and familiar)
- Timeline milestones: Set weekly goals for the first month, then monthly goals
- Expected result: You know exactly how much money, time, and people you need for each phase
Establish your success metrics and testing framework: Define how you'll measure progress
- Primary metric: Choose one key indicator of success (e.g., "50 paying customers by month 3")
- Secondary metrics: Add 2-3 supporting measures (e.g., "20% conversion rate", "4.5+ star rating")
- Testing schedule: Plan weekly check-ins for first month, then bi-weekly reviews
- Pivot triggers: Define what results would cause you to change direction (e.g., "Less than 5% conversion after 100 visitors")
- Expected result: You have clear, measurable goals and know when to adjust your approach
Build your go-to-market strategy: Plan how you'll reach your first customers
- Target customer profile: Write a detailed description of your ideal first 10 customers
- Channel strategy: Choose 2-3 marketing channels to focus on initially (avoid spreading too thin)
- Content plan: Create a 30-day content calendar for your chosen channels
- Partnership opportunities: Identify 3-5 potential partners or collaborators in your trend space
- Expected result: You have a specific plan for finding and acquiring your first customers
Create your risk mitigation plan: Prepare for common challenges
- Top 3 risks: Identify the biggest threats to your plan (e.g., "competitor launches first", "low customer demand")
- Contingency actions: For each risk, write 2-3 specific actions you could take
- Early warning signs: Define indicators that would alert you to emerging problems
- Exit strategy: Set clear criteria for when you'd stop pursuing this opportunity
- Expected result: You're prepared for setbacks and know how to respond to challenges
If your MVP seems too complex: Strip it down further - you should be able to build and test it in 30-60 days maximum
If you can't define success metrics: Start with simple measures like "X customers" or "$Y revenue" - you can refine later
If your budget is too small: Consider partnerships, pre-sales, or starting with a service-based approach before building products
You'll know you're done when: You have actionable business plans ready to execute based on your trend analysis
- You have a clear MVP definition with specific features and 90-day launch timeline
- You know exactly how much money, time, and resources you need for each phase
- You have defined success metrics and know what results would trigger a pivot
- You have a specific plan for reaching your first 10-50 customers
- You've identified your top risks and have contingency plans ready
Ready for next step? You now have executable plans - next you'll build a system to continuously identify new opportunities as they emerge.